Service design

Redefining concepts


To become familiar with the context and find out the current service problems, the users hierarchy and their expectations and needs, different research techniques are carried out.

Users map | Questionnaires | Observation notes


After processing the data obtained from the investigation, analysis techniques, mainly based on activity and experience, are developed in order to interpret the results and divide the problem in smaller pieces.

Experience maps | Personas | User journey maps


When the problem is finally defined, it's time to raise ideas leveraging various popular ideation techniques used in the service design world such as brainstorming and role-playing.

Final Experience map | Service blueprint


For the system to be consistent with the study carried on the requirements must be specified so that all the required functionalities are considered. The outputs of this step will be the inputs for the product design phase.

User stories